Matofska is Founder and Chief Sharer of The People Who Share, a global campaign to build a Sharing Economy and the pioneers behind Global Sharing Day. She’s also Founder of Compare and Share the world’s first comparison marketplace of the Sharing Economy. Dedicated to social innovation and the power of ideas, she is an RSA Fellow, an Innovator in the Finance Innovation Lab, an Innovator in WWF’s food sustainability initiative, Tasting the Future and pioneer of future business models via her work with UnLtd Future. Her 25-year career spans broadcasting, communications, business development, community development and charity campaigns. She successfully launched two media companies, lived in New York for 8 years, devised and produced TV campaigns and award-winning factual series and documentaries for broadcasters including the BBC, Discovery and Channel 4 and as Head of Global Entrepreneurship at Enterprise UK built and led youth facing global entrepreneurship campaign, Global Entrepreneurship Week (GEW), now in 125 countries. A recipient of the Nesta Innovation In Giving Fund, she is a seasoned public speaker and has shared a platform with Desmond Tutu at the One Young World Congress, been invited to Number 10 Downing Street to celebrate her work on building a sustainable Sharing Economy and delivered presentations at TEDx, the Guardian Social Enterprise Summit, Sustainable Brands, the RCA, the Global Entrepreneurship Congress in Dubai, at Somerset House as part of the Big Society Network’s Nexters programme of leading UK social entrepreneurs and at Nesta where she launched the Global Sharing Economy Network.